SEO Terminology Explained

Understanding SEO requires familiarity with common terms and concepts used in the field. This article explains essential SEO terminology that every digital marketer should know.

Domain Authority (DA)

Domain Authority is a metric developed by Moz that predicts how well a website will rank on search engine result pages (SERPs). A higher DA indicates more potential to rank well. DA is influenced by factors like the number and quality of backlinks.

Keyword Ranking

This refers to the position a website occupies in the search engine results for a specific keyword. Being in the top 10 results, especially the top three, is crucial for driving organic traffic to your site.

Search Volume

Search volume indicates how many times a particular keyword is searched for in a given period. It helps marketers identify keywords that can attract more traffic.

Backlinks

Backlinks are links from one website to another. They are vital for SEO as they signal to search engines that other websites vouch for your content.

For further information on starting your SEO journey, including practical steps and tool recommendations, see our article on how to start your SEO journey.