Big Changes to Salesforce's P10 Nonprofit Program

Salesforce has announced significant updates to its Power of Us (P10) Program, and for nonprofits and partners alike, the changes are more than cosmetic. Between product renaming, eligibility shifts, and a reorientation toward Agentforce, this feels like a strategic turning point for the nonprofit ecosystem.

Here’s a breakdown of what’s happening — and what it may signal for the future.

1. Nonprofit Cloud Is Now “Agentforce Nonprofit (AFNP)”

In true Salesforce fashion, the naming conventions have changed again.

What many of us know as Nonprofit Cloud is now being referred to as:

Agentforce Nonprofit (AFNP)

This aligns nonprofit offerings under the broader “Agentforce” umbrella, alongside Agentforce Sales and Agentforce Service. While this may seem like branding, it reflects Salesforce’s deeper push toward its AI-powered platform architecture.

For partners, this means updated messaging, updated positioning, and likely updated implementation approaches going forward.

2. Major P10 Program Shakeup (Effective 11/14 for New Customers)

The most impactful change: The P10 grant program is being narrowed significantly.

What’s Changing?

Effective November 14, new applicants for the P10 program:

• Must be a 501(c)(3)
• Must implement either:
  • Agentforce Nonprofit (AFNP), or
  • Education Cloud

The long-standing option of receiving 10 free licenses for Sales & Service Cloud under NPSP is being removed for new applicants.

What This Means in Practice

If a new nonprofit wants:

• 10 free licenses → They must choose AFNP or Education Cloud
• Standard Sales & Service licenses → They can still purchase them, but they will not qualify under P10

In short:

The path to “10 free licenses” now requires adopting Salesforce’s modern cloud architecture.

3. What About Existing Orgs?

Good news — for now.

Organizations already on:

• NPSP with 10 free licenses
• Sales & Service with P10 grants

…are grandfathered in.

According to the latest updates shared by Salesforce leadership:

• Existing P10 grants are not impacted
• Support and services remain unchanged
• This update applies only to new P10 applications after 11/14

That said, many partners are reading between the lines.

4. Is This a Stepping Stone to NPSP End-of-Life?

While nothing official has been announced, this shift strongly suggests a long-term strategic direction:

• New nonprofits are being funneled into AFNP
• The free license model is now tied to modern cloud architecture
• NPSP is no longer part of the P10 on-ramp for new customers

It’s reasonable to speculate that:

NPSP may be sunset within the next few years.

If that happens, existing NPSP customers would likely need to migrate into AFNP — potentially as part of a broader modernization push.

For partners, this means:

• Re-evaluating implementation standards
• Preparing migration strategies
• Rethinking pricing conversations with prospects

5. Partner Backlash (and Partial Adjustment)

The initial announcement did not sit well with many partners.

After feedback, Salesforce clarified:

• Existing P10 customers are safe
• Only new applications after 11/14 are affected
• Discount structures for Sales & Service Cloud remain unchanged

However, the core structural change remains intact:
The free-license path now requires AFNP or Education Cloud.

6. Current Agentforce Nonprofit Promo (Q4 Only)

There is also a temporary global Q4 promotion:

• Agentforce Nonprofit Add-On (A4X) at a steep discount
• Agentforce Nonprofit 1 Edition discounted

But here’s the important caveat:

The promo pricing applies only to the initial contract term.
At renewal, organizations revert to standard pricing.

For nonprofits with tight budgets, this is a critical detail.

7. Strategic Takeaways for Nonprofits

If you’re advising or running a nonprofit organization, here’s what to consider:

If You’re Already on NPSP

• You are grandfathered in
• No immediate action required
• But begin planning long-term modernization conversations

If You’re Evaluating Salesforce for the First Time

• The “10 free licenses” now come with architectural decisions attached
• AFNP may include functionality beyond what smaller orgs need
• Total cost of ownership matters more than ever

If You’re a Partner

• Expect more AFNP implementations
• Prepare for NPSP migration conversations
• Watch for official end-of-life signals
• Update positioning and messaging immediately

Final Thoughts

The evolution of the P10 program is more than a licensing tweak — it’s a directional shift.

Salesforce is consolidating its nonprofit ecosystem under Agentforce. The free-license incentive now supports that strategy explicitly. While existing customers remain protected for now, the writing on the wall suggests a gradual transition away from NPSP and legacy models.

Whether this ultimately benefits nonprofits will depend on:

• Implementation complexity
• Long-term pricing stability
• And how effectively AFNP serves small-to-midsize organizations

One thing is clear:

The nonprofit Salesforce landscape is entering its next chapter — and partners need to be ready.

Have thoughts or concerns about the P10 changes? The conversation is just getting started.